Gravity – Rock Climbing / Bouldering Reviews – Part 1

Well, it’s been about a week since I finished and submitted my entry “Gravity”, to this year’s Doritos “Crash The Superbowl” contest. Some of the reviews and comments are starting to trickle in, so I thought I would share some of them with you.

Above, you can see that we are featured on the Rock Climbing UK magazine with an article entitled, “Why you should always pay attention when belaying…”. They kinda took the commercial a little too literally, expecting it to be a video on proper climbing etiquette, rather that just a spot to bring a few laughs. I thought the British were suppose to have a sense of humor? Maybe they are still mad at us for stealing “The Office” from them:)

We are also featured on, and While most of the climbers really enjoyed it, a few took the time to point out our improper use of safety equipment. We know we took a few liberties regarding proper climbing procedure, but otherwise we wouldn’t have had a punchline, and what fun would that be?

Here are some of their comments.

Wow! Nice to see an ad that ‘knows what it is doing’ with the ropes! – tooth

That chick has a HAWT ASS. Good production values, too. – toadgas

Well done! Thats a great commercial! – Prezwoodz

FABULOUS! Seems to fit the genre perfectly! YAY! – eKat

Fun way to start the week! Great job & thank you! – Fritz

Since there are so many commercials, there should be a law that each has to be funny. This would definitely pass the test. Very funny. Nice work. – Patrick Oliver

Superb! – Dos XX

FANTASTIC! I love it! – Ihateplastic

Haha that’s awesome! Just sent it to everyone at the climbing shop I work at! – Curt Hokanson

More reviews to come! Stay tuned!

Gravity – Rock Climbing / Bouldering Reviews – Part 2

It looks like our Doritos commercial “Gravity”, is a worldwide hit amongst rock climbers and bouldering aficionados. I had no idea when I shot this spot, that so many people would like it. I guess since there is very little dialog, it makes for a perfect international commercial, which anybody can understand and enjoy.

Above, you can see that we are featured on Germany’s “Berg Leben” website, which translates to “Moutain Life”. “Gravity” is a featured video of the week. Vielen Dank meine Freunde!

It looks like Jerry Lewis is not the only American who is big in France. We are featured on French Photographer Rogier van Rijn’s blog, as well as, a French adventurers site. Here is what Kairn said, “Voici la dernière pub pour les chips Doritos. Attention à bien choisir vos assureurs!”, which translates to “Here is the latest ad for Doritos chips. Make sure you choose your insurance!” Merci beaucoup d’amis!

And finally, our comrades in Russia at have been nice enough to help promote our capitalist ways. They called our commercial “Сила притяжения”. which I think translates to “Attractive Power”. They must have been talking about Lauren. Sorry Luis and Thomas:)

More reviews to come! Stay tuned!

Gravity – 10,000 Hits & Climbing!

Thanks everybody for helping making “Gravity” such a success! We just passed over 10,000 views on Vimeo!

For those of you who have wondered what happens to the girl after the climber lands on her? That question will be answered soon in our forthcoming alternate ending version of “Gravity”.

Spoiler Alert! The girl is doing just fine:)

Gravity – 5 Stars!

Our Doritos commercial “Gravity”, has a five star rating over on!  Thanks guys!

Gravity – Rock Climbing / Bouldering Reviews – Part 3

It now looks like “Gravity” has made it all the way to the Netherlands and Slovenia! We are now featured on the Slovenian site, where they said “Pazljivo izberite soplezalca”, which loosely translates to “Carefully select the climber.” And we are on the Dutch site where they entitled “Gravity” as “Flaw filmpje” which might mean “Light movie”, at this point I can’t really be sure anymore:)


Gravity – Rock Climbing / Bouldering Reviews – Part 4

Just like the voices in Kevin Costner’s head, “If you build it, they will come“, my voices said, “If you film it, they will watch.” And they have, and they continue to do so in great numbers. “Gravity” continues to be a big hit with climbers the world over and is now featured on the The Northeast Climbing Magazine,, as well as the russian version of Facebook,

Gravity is also featured on the blog for, where they compare our commercial against a spot from Citibank and Sector Watches. Here is what they said, “Doritos has their own view on rock climbing. This one may be the most accurate of the three. I’ve certainly had this happen a few times, but my belayer is usually reaching for a piece of pie.”

It’s a great compliment to have our commercial compared to professionally produced spots. I think Touchstone Climbing thought ours was a real commercial. Shhhh, don’t tell them, just let them enjoy it:)

Gravity – 15,000 Hits & Still Climbing!

We now have over 15,000 views of “Gravity” on Vimeo!  Which is a great honor, since Vimeo is the place for video professionals to share their work. Thanks guys!

Fifth Graders Love Gravity!

Here is an email we recieved from a fifth grade teacher in San Diego.

“So, I showed the “new” Doritos spec to all 3 grps. today…they are completely entranced, and if you, Lauren and Luis ever wanted to boost your ego/day, you could come to speak to all my classes. They are all completely into this commercial (Look at the way she’s standing! Notice how she sighs…and Luis, that impish grin–they can all relate!) If my students could vote, you all would WIN in a heartbeat. Thanks, as always, for keeping us updated. I know Doritos sales are soaring in Southcrest.” – Terry

Those are some smart kids, I still have no idea what impish means:) Thanks Terry!

Pug Attacks Sound Designer Likes Gravity!

I got a nice email from Patrick Knipe, the sound designer on last year’s million dollar winning spot, “Pug Attack“.  He was cool enough to wish me luck and said, “Your commercial is really good, great job, it had me laughing”.  Thanks Patrick!

Video Contest News Picks Gravity For Top 25!

Looks like Beardy at Video Contest News still doesn’t quite grasp the gravitas of our commercial, but it still made his Top 25!

Suck it Beardy:)